Canola Council welcomes new chair and highlights change, challenge and opportunity in annual report

March 14, 2022 – Jennifer Marchand has been elected the new chair of the board of directors for the Canola Council of Canada (CCC). Marchand is Government and Industry Relations Leader, AVP, Cargill Limited. She succeeds Charlene Bradley who finished her three-year term as chair but remains on the board as a director.

“On behalf of the board, I’d like to thank Charlene Bradley as well as our outgoing board members, Garth Hodges, Dean McQueen and Kevin Serfas, for their leadership and contributions to our industry,” says Marchand. “We also warmly welcome three new directors as we continue to partner across the value chain to address challenges and build canola’s success.”

New to the CCC board of directors for 2022/23 are:

  • Ryan McCann, Nutrien, nominated by life science companies
  • Justin Nanninga, Alberta Canola, nominated by grower organizations
  • Chad Popowich, Viterra, nominated by the Western Grain Elevator Association

The CCC also released its 2021 annual report: Change. Challenge. Opportunity, reflecting on the year’s progress as well as the opportunities to grow in the future.

“It was a year of many changes and challenges, including the one of the most difficult production years on record,” says Jim Everson, president of the CCC. “Navigating these times of uncertainty reminds us of the importance of collaboration and continued investment in research and innovation to find solutions and prepare for new opportunities on the horizon.”

The report highlights opportunities in all pillars of the CCC’s strategic plan, including:

  • Sustainable, reliable supply – Throughout 2021, the CCC consulted with all parts of the value chain to update the Canola Innovation Strategy – identifying gaps and opportunities to increase productivity per acre, satisfy customer expectations and improve its environmental footprint. These discussions are helping point the way to our research funding priorities in the Next Policy Framework for agriculture and other funding opportunities.
  • Stable, open trade – Predictable market access and rules-based trade continues to be a priority across the value chain. Supply chain challenges related to the global pandemic, environmental policies adopted by governments and securing access for canola to biofuels programs figure prominently in the CCC’s strategies to enable market growth.
  • Differentiated value – The growing interest in sustainably produced foods and fuels is a great opportunity to promote canola’s environmental benefits and strengthen appreciation around the globe.

For more information, read the full 2021 Annual Report.

2022/23 Canola Council of Canada Board of Directors

To provide a strong voice for all segments of the industry, CCC directors are nominated by organizations representing growers, processors and exporters, as well as life science companies.

Nominated by canola grower associations:

  • Charlene Bradley, SaskCanola
  • Chuck Fossay, Manitoba Canola Growers
  • Bernie McClean, Canadian Canola Growers Association
  • Justin Nanninga, Alberta Canola

Nominated by the Canadian Oilseed Processors Association:

  • Michael Irons, Archer Daniels Midland Company
  • Ryan Law, Bunge
  • Tracy Lussier, Louis Dreyfus Company
  • Jeff Pleskach, Cargill Ltd.

Nominated by the Western Grain Elevator Association:

  • Jarrett Beatty, Parrish & Heimbecker
  • Jennifer Marchand, Cargill Ltd.
  • Chad Popowich, Viterra
  • Trevor Veenendaal, G3

Nominated by life science companies:

  • David Kelner, Bayer
  • Ryan McCann, Nutrien
  • Brad Orr, Corteva Agriscience

The Canola Council of Canada is a full value chain organization representing canola growers, processors, life science companies and exporters. Keep it Coming 2025 is the strategic plan to ensure the canola industry’s continued growth, demand, stability and success – targeting 52 bushels per acre to meet global market demand of 26 million metric tonnes by the year 2025.


Media may contact:

Heidi Dancho
Director, Communications

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