Canola Council highlights value chain partnership and resilience in 2020 annual report

March 18, 2021 – At the Canola Council of Canada’s (CCC) annual general meeting held virtually this morning, president Jim Everson presented the 2020 annual report: Resilient. Responsive. Ready. Everson reviewed how the industry responded to immediate issues of a highly unusual year while remaining focused on long-term goals and what it takes to get there.

“It was a year of many challenges – some that were expected, and others that we could not have imagined just one year ago,” said Everson. “But by leveraging our strengths, we rose to the challenges. In a disruptive year, we saw how resilient the entire value chain can be.”

In his presentation, Everson highlighted progress driven by teamwork in all pillars of the CCC’s strategic plan, including:

  • Sustainable, reliable supply – Quick action that kept information and inputs flowing to mitigate impacts of COVID-19 on the growing season. This included working closely with partners to ensure vital agronomic research could move ahead, and continuing to bring together steering committees to help tackle the toughest production risks like clubroot, blackleg and sclerotinia.
  • Stable and open trade – Value chain consultation to renew the CCC’s market access plan, as well as the fourth year of partnership with Cereals Canada and Pulse Canada to help growers produce market-ready crops through the Keep it Clean program.
  • Differentiated value – Virtual trade visits, often involving CCC members, trade commissioners and other industry experts, that ensured the quality characteristics of canola seed, oil and meal were demonstrated and understood in target markets around the world.

For more information, read the full 2020 Annual Report.

The CCC’s AGM welcomed two new members to the CCC board of directors for 2021/22. The CCC board also renewed Charlene Bradley’s position as chair for a one-year term.

New to the CCC board of directors are:

  • Charles Fossay, nominated by the Manitoba Canola Growers
  • Bernie McClean, nominated by the Canadian Canola Growers Association

“On behalf of the board, I’d like to thank our outgoing board members Gerry Hertz and John Sandborn for their contributions to our industry,” says Bradley. “We also warmly welcome two new directors as we continue to work together as a value chain to address shared challenges and advance our common strategy for growth.”

To provide a strong voice for all segments of the industry, CCC directors are nominated by organizations representing growers, processors and exporters, as well as life science companies.


Nominated by canola grower associations:

  • Charlene Bradley, SaskCanola
  • Chuck Fossay, Manitoba Canola Growers
  • Bernie McClean, Canadian Canola Growers Association
  • Kevin Serfas, Alberta Canola

Nominated by the Canadian Oilseed Processors Association:

  • Michael Irons, Archer Daniels Midland Company
  • Ryan Law, Bunge
  • Tracy Lussier, Louis Dreyfus Company
  • Jeff Pleskach, Cargill Ltd.

Nominated by the Western Grain Elevator Association:

  • Jarrett Beatty, Parrish & Heimbecker
  • Jennifer Marchand, Cargill Ltd.
  • Dean McQueen, Viterra
  • Trevor Veenendaal, G3

Nominated by life science companies:

  • Garth Hodges, BASF
  • David Kelner, Bayer
  • Brad Orr, Corteva Agriscience

The Canola Council of Canada is a full value chain organization representing canola growers, processors, life science companies and exporters. Keep it Coming 2025 is the strategic plan to ensure the canola industry’s continued growth, demand, stability and success – achieving 52 bushels per acre to meet global market demand of 26 million metric tonnes by the year 2025.


Media may contact:

Heidi Dancho
Director, Communications

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