New canola meal website,, launched

WINNIPEG, MB (Oct. 1, 2013) — The Canola Council of Canada today announces the launch of, a new website showcasing the facts and firsthand accounts of using canola meal for dairy rations.

Canolamazing is designed to educate dairy producers about their options when it comes to protein sources for dairy rations. Soybean meal has long dominated the protein market as a mainstay in the dairy market, but recent canola meal research busts this accepted norm. When it comes to rumen undegradable protein, canola meal is 16 percent more efficient than soybean meal at getting protein past the rumen, where it can be absorbed and used to produce milk1.

“The goal of Canolamazing is to both elevate the conversation about protein options for dairy producers, as well as raise awareness of canola meal as a whole,” says Bruce Jowett, vice president of Market Development for the Canola Council of Canada. “Canola meal can provide great options to dairy producers, but many producers don’t know that canola meal is even available to them, or already in their ration.”

The Canolamazing campaign will be anchored by a website,, which will serve as a platform for education and discussion. Dairy nutritionists and producers will contribute to a blog and provide real experiences with canola meal. The campaign will also be supported through Facebook.

During World Dairy Expo, event attendees can participate in the first campaign activity. Canolamazing is asking dairy producers to find the Canolamazing staircase billboard, take a picture of themselves with the staircase in the background, and upload it to Facebook and tag the Canolamazing page. Those who share their photos with Canolamazing will be entered for a chance to win a hotel stay during the 2014 World Dairy Expo.

For more information about canola meal and the World Dairy Expo contest, visit

1  G. Maxin, D.R. Ouellet and H. Lapierre. 2013. Rumen Degradability Of Four Protein Sources: Soybean Meal (SBM), Canola Meal (CM) And Corn or Wheat Dried Distillers Grains (DDG). Proc. Western Canadian Dairy Seminar25:384.

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