Cultivating Canada’s Canola Advantage
The Canola Council of Canada’s (CCC) refreshed strategic framework sets a focused direction for the future — one that reflects the realities facing Canada’s canola industry and the opportunities ahead.
At a time of increasing complexity and volatility, from shifting trade dynamics and increased competition to rising demand for low-carbon products, this framework helps ensure that the CCC is positioned to support the continued growth and profitability of Canadian canola.
Developed in consultation with members, value chain partners and other stakeholders, the framework sharpens the CCC’s focus on:
- Sustainable and reliable supply
- Stable markets for value optimization
- Member service excellence
With a renewed mission and realigned structure, the CCC will advance these priorities through various initiatives and activities that reflect the CCC’s continued commitment to serve as a trusted voice and strategic partner for the entire canola value chain
Our Vision
Energize a healthier world.
Our Mission
Facilitate market access and strategic development and enable industry innovation to grow the value and profitability of Canadian canola.
Our Values
- Commitment – We provide our members with services that meet the highest standards of quality, professionalism and value.
- Respect – We create a respectful, trusting and healthy environment for our members to collaborate and for our employees to work.
- Integrity – We act with honesty and fairness in our relationships with members and industry stakeholders.
- Sustainability – We are focused on supporting an industry that is economically, environmentally and socially responsible.
- Partnerships – We collaborate with our members and other stakeholders to facilitate strong relationships with customers, governments and others for the success of our industry.
Strategic Priorities and Goals
- Sustainable and Reliable Supply – Grow the volume of Canadian canola to meet domestic and global market needs.
- Advance science-based crop innovation in support of sustainable and resilient canola production and products
- Strengthen the industry’s ability to reliably meet global demand for canola and canola products
- Stable Markets for Value Optimization – Grow the economic value of canola by developing and defending markets for Canadian canola and canola products.
- Strengthen Canadian canola and canola products’ access in priority international markets
- Work with the value chain to drive development and profile of innovative end-use products that maximize the value of canola seed, oil and meal
- Member Service Excellence – Drive member value through service excellence and work to strengthen coordination and engagement with industry partners.
- Evolve the Council to ensure mission focus and ongoing value creation for members.
- Broaden and deepen the Council’s relationship with its members and partners.
Canola Forward: A Strategic Framework for 2025 – 2030
focuses the CCC on volume, value and members. Under this framework, the CCC will deliver on measures that include:
Supporting and enabling the industry’s ability to innovate through policy, advocacy, regulation and collaboration regarding research priorities and partnerships, to provide access to essential products and technologies
Expanding Canadian canola’s role in biofuels and the global energy transition
Working to secure and defend domestic and global market access for Canadian canola and canola products
Supporting targeted market development for Canadian canola and canola products
Refocusing the Council’s agronomy function on the challenges and opportunities of tomorrow
