Canola Ink
April 10, 2009
In This Issue
Canola Dominates Domestic Edible Oil Market
U.S. Celebrity Chef Ming Tsai Highlights Canola Oil
Canola Protein May Become Hot, New Food Additive
¡Ándale! with CanolaInfo’s Healthy Mexican Recipes
Sneak More Omega-3s Into Diet With Canola Oil
Please copy, reprint or transmit any portion of this report. Contact Robert Hunter at (204) 982-2126 or e-mail hunterr@canolacouncil.org with questions or comments.
Canola Dominates Domestic Edible Oil Market
Demand for canola oil is fast-growing due to its superior nutritional profile and the Canola Council of Canada is stepping up to the plate with its "Growing Great 2015" program. Its goal is to increase annual production of canola to 15 million tons over the next six years. Most Canadian canola is exported and Asian consumption of edible oils is expected to rise another 5 percent in the next five years.
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U.S. Celebrity Chef Ming Tsai Highlights Canola Oil
Former CanolaInfo spokesman Ming Tsai is featured in Taste of the Seacoast magazine’s winter 2009 issue, providing three recipes that call for canola oil. The chef says that although he’s "not a ‘diet chef,’" he does opt for healthy ingredients in his restaurant like canola oil.
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Canola Protein May Become Hot, New Food Additive
Bio Extraction and Burcon Nutrascience both hope to start producing and marketing canola protein isolates within three years, which will add value to the canola crop as these isolates sell for about six times the price of animal feed protein. Moreover, canola protein is twice as high as whey protein in cysteine – which may help prevent metabolic syndrome, according to a study in the British Journal of Nutrition – and a good source of sulfur amino acids.
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¡Ándale! with CanolaInfo’s Healthy Mexican Recipes
Nutritious, Mexican-inspired recipes using canola oil for Cinco de Mayo through summer have been a successful promotion for CanolaInfo, particularly as its first cooking-related press release distributed in both English and Spanish. Impressions for the English release have reached 150 million so far, including publications such as Yahoo, Yahoo Canada and Yahoo UK & Ireland. Several U.S. Hispanic media picked up the Spanish text and recipes, including Adelante Valle, ¡Hola! Arkansas and Todobebe.com.
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Sneak More Omega-3s Into Diet With Canola Oil
Omega-3 fatty acids have been shown to protect heart health and research indicates that they may have other health benefits. To boost omega-3 intake, MSN Health & Fitness recommends using canola oil for cooking, taking advantage of its high smoke point and versatility in everything from sautéed dishes to salad dressings.
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